How to Improve the Customer Experience (CX) with Automation


Customer experience is one of the most buzzing words and most important matters to master – not only in the service sphere. CX is a clear competitive differentiator. Improving a brand’s overall CX leads to three major business benefits:

  • reduced cost
  • reduced risk
  • increased revenue.
“Customer service is the most important lever of great customer experience.”

Authored by Riccardo Pasto

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